Commercialism: Today it had become a major portion of our society. Everywhere you go, you see, hear, and watch advertisements for an endless multitude of products and causes. In order for one to stick its hand up and shout, "I'm here!" it must do something to draw itself apart from the masses.
Often, the trick to doing this is incorporating some kind of catchy imagery that promotes the idea behind the advertising campaign, such as utilizing a classic rock song that's about what else than getting a "Bargain."
But wait, that's all that this fantastic piece by The Who is about, right? No, there must be some kind of ulterior meaning that makes the song so much more than a slogan...
"Oooh, that's a bingo..."
Right, images of capitalism have nothing to do with this song. In fact, it is inspired by the teaching of Meher Baba, an Indian Guru that served as an inspiration to the band for many years. The ultimate meaning, if you believe in a song having one, is as a tribute to the man, and notably his teachings.
That's where things get funny, a major portion of these ideals was to be able to give up material goods in order to ultimately achieve enlightenment. This sacrifice of possessions was considered by The Who to be a mere "bargain" compared to what you would achieve, thus the chorus of the song.
And modern culture's using it to sell cars, wonderful...
Nice there with the "That's a Bingo" haha
ReplyDeleteBut I do enjoy the irony here. I always do.